Media Magazine

Articles Bookshelf

Fantasy, Films and Mutiverse

publisher: Book enclave Price: 1450.00 [Fantasy, Films and Multiverse is an anthology of scholarly papers on diverse themes and genres of fantasy literature and films creating multiple universes for the readers. The book explores diverse nuances of speculative fiction from multiple perspectives with an interdisciplinary approach across languages, disciplines, cultural traditions, and nations. It holds a distinction of engaging in discursive framework to delve deeper into the realms of fantasy lite...

BRANDING IN A COMPETITIVE MARKETPLACE

Publisher: Atlantic Price: 995.00 [In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive. Marketplace discusses core issues in brand management the concept of brand, its value and its strategic management, it also covers brand extension, brand positioning, brand acquisition and brand valuation and divestment as well as new models for successfully managing ...

Political Communication in Contemporary India

Political Communication in Contemporary India Yatindra Singh Sisodia (Editor) Pratip Chattopadhyay (Editor) Publisher: Routledge Price: 1295.00 [This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence. of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making. is shaped by media through political speeche...

A View from the Raisina Hill, Managing Media Work, The Manual of Photography

A View from the Raisina Hill P. P. Balachandran Har Anand Publications Pvt. Ltd 154 Pages; Price: Rs. 395 A View from the Raisina Hill is a compendium of select writings by senior journalist P.P. Balachandran. A Delhi-based journalist for most of the last 40 years, Bala has been witness, all these years, to great many events that impacted Indian democracy, in particular, and the sub-continent’s geopolitics in general. Most of the writings in this collection happened...

Entrepreneurial Journalism, Key Concepts in Journalism Studies & Foreign Correspondent

Entrepreneurial Journalism Mark Briggs CQ Press 352 Pages; Price Rs. 1,088.00 Entrepreneurial Journalism will inspire you with what’s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you’ll explore the secrets of successful news startups (including how they’re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter st...

Handbook of Print Media , Broadcast Journalism, The Media in Transitional Democracies

Handbook of Print Media Editor: Helmut Kipphan Springer 120 Pages; Price Rs. 15,583.00 Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume referenc...

History of the World in Photographs, Journalism Next: A Practical Guide to Digital Reporting and Publishing, ഓര്‍മ്മയുടെ നിലാവ്

History of the World in Photographs Encyclopaedia Britannica, Getty Images Black Dog & Leventhal Publishers 559 Pages; Price Rs. 1,295.00 The history of the world comes to life in a brand-new way in a groundbreaking visual reference from two trusted leaders in the information industry. This stunning guide is a fact-filled and visual journey like no other through the last 150+ years of world history. A comprehensive chronology from Encyclopædia Britannica,...

New Books @ Academy Library

Becoming a Public Relations Writer Ronald D. Smith Routledge 432 pages; Price: Rs. 3901 Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, ...

PR 2.0, The Routledge Companion to News and Journalism, & Visual Journalism: A Guide For New Media Professionals

PR 2.0 Deirdre K. Breakenridge FT Press 304 Pages; Price Rs. 1,135.00 P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well...

Principles Of Marketing: A South Asian Perspective, International Journalism, History of Journalism in Odisha

Principles Of Marketing: A South Asian Perspective Philip Kotler Pearson Education India 620 Pages; Price Rs. 699.00 This is a comprehensive textbook on marketing for college students taking management courses. The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty...